Alejandra Eugenia Amerena Betancourt ("we", "us", "our") operates the website www.amerena.com.mx (hereinafter, the "Service").


This page informs you of our policies regarding the collection, use and disclosure of personal data when you use our Service and the options available to you in relation to that data.

We use your data to provide the Service and improve it.

By using the Service, you consent to the collection and use of information in accordance with this policy.

Unless this Privacy Policy defines otherwise, the terms used in it have the same meanings as our Terms and Conditions, available at www.amerena.com.mx

We use your data to: 

Types of data collected:

Data transfer

Your information, including Personal Data, may be transferred to - and maintained on - computers located outside of your state, province, country, or other governmental jurisdiction where the laws of Data protection may differ from those in your jurisdiction. If you are outside of the United States and decide to provide us with information, please note that we transfer data, including Personal Data, to United States and process it there. Your acceptance of this Privacy Policy followed by your submission of this information represents your agreement to such transfer. Alejandra Eugenia Amerena Betancourt will undertake all reasonable measures necessary to guarantee that your data is treated safely and in accordance with this Privacy Policy and no transfer of your Personal Data will be made to an organization or country, unless there are adequate controls in place including the security of your data and other personal information.

Disclosure of data

Disclosure by legal obligation In certain circumstances, Alejandra Eugenia Amerena Betancourt may be obliged to disclose your Personal Data when required by law or in response to valid requests from public authorities (for example, a court or a public body).

Legal requirements

Alejandra Eugenia Amerena Betancourt may disclose your Personal Data in good faith when it considers that this action is necessary for the following: Comply with a legal obligation Protect and defend the rights or assets of Alejandra Eugenia Amerena Betancourt Prevent or investigate possible infractions in relation to the Service Protect the personal safety of users of the Service or the public Protect yourself from legal consequences.

Data security

The security of your data is important to us, but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. Although we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

Service providers

We may contract with third party individuals and legal entities to facilitate our Service ("Service Providers"), to provide the Service on our behalf, to provide services related to the Service, or to help us analyze how our Service is used. These third parties have access to your Personal Data only to perform these tasks on our behalf and are obliged not to disclose or use it for any other purpose.


We may use Third Party Service Providers to monitor and analyze the use of our Service.

Google analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the collected data to track and control the use of our Service. This data is shared with other Google services. Google may use the data collected to contextualize and personalize the ads of its own advertising network. You can choose to make your activity on the Service unavailable to Google Analytics by installing the opt-out plugin for the browser. This add-on prevents the Google Analytics JavaScript (ga.js, analytics.js and dc.js) from sharing information with Google Analytics about the activity of visits. For more information on Google's privacy practices, visit the Google Privacy and Terms web page: https://policies.google.com/privacy


We may offer payment products and / or services within the Service. In that case, we use third-party services for the payment processing (for example, payment processors). provides directly to our third party payment processors, whose use of personal data is regulated by their Privacy Policy. These payment processors meet the standards set by the PCI-DSS standard managed by the PCI SSC (PCI Security Standards Council) committee, which is a joint effort of brands such as Visa, MasterCard, American Express and Discover. The requirements of the PCI-DSS standard help ensure secure management of payment data. The payment processors we work with are: PayPal / Braintree Its Privacy Policy can be consulted at https://www.paypal.com/webapps

Links to other sites

Our Service may contain links to other sites not operated by us. If you click on a third party link, you will be directed to that third party's site. We strongly recommend that you review the Privacy Policy of every site you visit. We have no control or responsibility for the content, privacy policies, or practices of third-party sites or services.

Under Age privacy

Our service is not directed to anyone under 18 years of age (hereinafter, "Minor"). We do not knowingly collect personally identifiable information from children under the age of 18. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from minors without verification of parental consent, we take steps to remove that information from our servers.

Changes to this Privacy Policy

We may update our Privacy Policy periodically. We will notify you of any changes by posting the new Privacy Policy on this page. We will inform you via e-mail and / or a prominent notice about our Service before for the change to take effect and we will update the "effective date" at the top of this Privacy Policy. We recommend that you review this Privacy Policy periodically to see if any changes have been made. Changes to this Privacy Policy are effective when they are posted on this page.

Contact us If you have any questions about this Privacy Policy, please contact us: Visiting this page in our website: https://amerena.com.mx/